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Beauty, Healthy Living, Skin, Skinthusiasm

Skincare To Swipe Right On

Skincare To Swipe Right On

You’re so good about eating well (your friends say you should start charging for tips), exercising daily (people call out your name when you walk into the gym), sleeping more, controlling stress, and being happier (your new nickname is sensei). For your skin, you’ve done your research (you’re on a first-name basis with beauty bloggers), you’ve become a formidable “skintellectual” and have your alpha hydroxies and antioxidants down (your dermatologist asked for your opinion about a new sunscreen). And you’ve finally, carefully chosen a skincare partner. This is the moment of truth: you’ve hit the end of what you can control. Your skin is now largely in the hands of the products you’ve selected to deliver on their promises and (please!) not cause damage you’ll have to correct later. Your power over your skincare product ends as soon as you put it on. Will it do what it says it does? Is it as safe as it says it is?

Skincare As Dating

We use the word “partner” for a reason. When dating, you work on you, scope out the options, identify a possibility, do some background checking, gauge his or her friends and then…you wait and see. Sometimes that trust is well placed and leads to a rewarding relationship. Other times, you’re let down. You might get hurt. You need time to recover. You’re left with scars.
Luckily, skincare needn’t entail as big a leap of faith as love. There are well-established standards of proof that are far more reliable than, “but he seemed so nice!”

Beauty is “Proof,” Proof Beauty

Slightly tweaked, Keats’ famous lines are an ode to that gold standard of scientific validity: the randomized, double-blind, evidence-based clinical study — which we at VMV Hypoallergenics have always done. Our investigative studies are scientifically robust and impressively so. One published study is eyebrow-raising; we have over 75. In the hyperbolic world of cosmetics, true beauty lies in evidence. Putting your faith in the double-blind study is far better than flying blind.

Research Terms To Swipe Right On

“Clinically tested” can mean lots of things. Some tests are more subjective, mainly consisting of people sharing their thoughts about a product (“99 out of 100 women say they saw an 80% reduction in wrinkles”). There is nothing wrong with this type of test, but it does rely primarily on the test subjects’ own opinions of what they see in the mirror, how they feel, and even how much they like the brand and the type of product they were given. Other tests use qualitative data like before-and-after photos. While helpful, these photographs are generally considered to be less conclusive than quantitative data such as objective measurements of certain biological aspects of the skin using specialized equipment. Rare in cosmetics, double-blind (meaning the subjects never know what they’re using). “Evidence-based” means randomized, double-blind trials with quantitative data — which is standard in prescription pharmaceuticals, and at VMV.

A Well-Rounded Partner

“Evidence-based” is in our safety as much as our efficacy. A study on our VH-Rating System, the only hypoallergenic “grading” system of its kind, was published in one of the leading journals on contact dermatitis and is proven to be effective at increasing customer safety, showing less than 0.1% reported reactions in 30 years. A new patch test study with multiple VMV products on hundreds of subjects showed zero irritant and allergic reactions, even in conditions allowing for greater contact of products on the skin and expected to produce reactions earlier and faster than normal. Another study on the non-comedogenicity of virgin coconut oil was presented at the American Contact Dermatitis Society (ACDS) meeting.
Our research includes investigative and case studies, too, and not just for cosmetics. Our research covers issues as diverse as nutrition and acne, psoriasis, pemphigus vulgaris, and mycosis fungoides (a type of cancer of the immune system). Such research is not cosmetic, but adds to our understanding of the skin, diseases, treatments, and treatment mechanisms. This knowledge contributes directly to how we develop all our products — from cosmeceuticals to basic care and even makeup.
One published study is a major achievement, unusual for cosmetics. We have over 75. We might be a skin health and beauty brand, but proof is our business.
proof
100% Skin Love
These medical measures are objective, well-proven, consistent and replicable. They reduce the risk of disappointment and adverse effects significantly.
It’s a pretty awesome thing, actually: unlike some dates, skincare that looks this good — this scientifically, objectively robust — “on paper” can be relied on. It will keep its promises. It will deliver. It’ll help you feel good, too. It’ll boost your confidence. It’ll never judge you, just help you. It’ll never ask you for anything in return. It’ll love you for life. It’ll love your friends and family. It’ll protect you. It’ll be loyal, and it’ll get more rewarding the longer you stay with it.
The skin is the body’s largest organ. It can show signs of internal problems before even a blood test, MRI or x-ray. Our skin is fundamental to how we live in the world. It controls our temperature, it expands and contracts as we need it to, it protects us. It is vital to how we sense fear and love. So much of intimacy and sexual attraction is about skin and touch. Skin-to-skin contact is important not just for sensuality but for us as humans  — studies have shown that babies suffer developmentally and physically by not being held enough; doctors advocate skin-on-skin contact between mothers and newborns for improved bonding, physical and emotional development and healing (even improved survival rates from body warmth). And our skin’s health is how we present ourselves to the world. Clear, healthy, vibrant skin is a great ingredient to that happy stew of goodness that helps you feel good about yourself.
Your relationship with your skin is not something to be taken lightly. At the very least, skincare should be expected to keep the promise built right into its name: care.
More Resources:
For more on testing at VMV, see About VMV: Our TestingAbout VMV: Clinical Studies, Published Articles, References or search skintelligencenter.com.
To shop our clinically-proven safe and effective products, visit vmvhypoallergenics.com. For help putting together regimen to help you achieve your skin goals, or for recommendations customized to your patch test results, ask us at (212) 217 2762.

Beauty, Featured, Healthy Living, Skin

5 Habits To "Spring Clean" For Healthy SkinFeatured

Skin care is never just about the skin’s surface. Your diet, stress levels, amount of sleep, and exercise all contribute to your skin’s clarity and health. As you spring clean your closet, take these 5 habits out to the trash to make room for vibrant, fresh, healthy skin:

Junk The Junk

There just is no redeeming factor to junk food (processed candy, chips, colas, juices, energy drinks, snacks). The body doesn’t know how to process several of the ingredients used to preserve, color, or flavor many of these products, and excesses get stored as fat or, as new research is showing, potentially harmful buildup in the brain. Skin-wise, colorants are common allergens that are known to cause rashes or acne around the mouth and chin, and in some severe cases, all over the body. The junk is addictive, too, so it’s best to get off it and stay off it.

Treat Perfection As Passé

Sugar, pasta, rice, bread, crackers: avoid the pristine uniformity of white options and look for healthy variants like whole wheat, wild, brown, coconut, and other more fibrous, less processed alternatives.
Check out the farm-fresh produce in the photo below: imperfectly perfect, just as nature intended. Choose organic produce as often as you can. And consider growing your own! If you have kids, window or garden growing is an excellent activity to do together that gets them outside (more healthy activity, less tech!) and teaches them not only about nature but about where their food comes from. If you don’t have kids, gardening is a soothing activity and many plants like kale, tomatoes, and several herbs are surprisingly easy to grow. Just don’t forget the sunscreen when working outside. In addition to UV rays from the sun, many plants are photo-allergens, meaning they react with light to cause skin darkening. You don’t want your skin to suffer as you get healthy: slather on your UV protection before you get down and dirty!
tomato-imperfect

Don’t Drink Your Nutrients: Chew ‘Em

Because you need so much fruit and veg to make a single serving, fresh, cold-pressed juices are wonderful to supplement your intake of fruits and vegetables…but sipping shouldn’t replace eating. Chewing through raw, whole fruits and vegetables gives you all the fiber and nutritious benefits that these miracle foods have to offer. Juicing, even at home, can mean getting more sugar and water than anything else. Add, don’t replace.

Stop De-Prioritizing Movement

Don’t make exercise an option, or something to do just a few times a week: make it a daily ritual. Enroll in a class that forces you to do 3 days of more intense work — spinning, aerobics, zumba, bootcamp, whatever you find fun. Do two days of hiking or walking with the kids, the dog or your partner. That leaves two more days of yoga, other classes, the treadmill or even stationary biking while watching your favorite TV shows. Aim for a minimum of 45 minutes no matter what you’re doing. Free apps like Sworkit help you customize workouts according to the time you have — no gym or equipment required. There are loads of free dance and zumba routines on YouTube, too. And if you have a crazy-busy week, try this Heart-Thumping 10-Minute Workout, this 10-Minute Pilates + Barre Workout, or the famous 7-Minute Workout.
Try to be less sedentary in general, too. At work, set an alarm to get up and walk around. Look for opportunities to move more: take the stairs instead of the escalator or elevator, and get off at a stop a few blocks from your normal station so you can walk the rest of the way.
Just getting started? Don’t let the trendiness of ultra-extreme workouts intimidate you. ANY movement is better than none. Especially if you’re not naturally active, prioritize the habit of daily exercise over the actual activity. Set an alarm to make sure you do something — anything…one minute of jumping jacks and some crunches, for example — at the same time every day. At the end of a week, try two minutes of any activity. By the third week, try five minutes (this is where Sworkit comes in handy…you can choose the time you have). Soon enough, you’ll find that getting started won’t be so hard: you’ll have set the habit your mind and body. Keep it up and you’ll start naturally looking for longer or harder exercise routines. The most important thing, however, is that you’ll have made exercise a DAILY habit.

Stop Thinking Sleep Is For The Weak 

Prioritize sleep. Your skin and body need it. Sleep helps with learning, stress management, depression, skin, lessening inflammation, even controlling hunger pangs and helping you choose wiser foods to eat.
Less stress, a leaner, stronger physique, and gorgeous, glowing skin…we don’t see the downside, do you?

Skin

Beauty is “Proof,” Proof Beauty

One published study is a major achievement, unusual for cosmetics. We have over 75. We might be a skin health and beauty brand, but proof is our business.
Medically Published Studies: Proof Positive
Great skin is never just about skin care — it’s why we always say “skinside-out” health. Still, a daily at-home regimen is vital for your skin’s basic health and the right active therapies are instrumental at helping you achieve your skin goals. Look closely at those two factors, however, and you’ll notice that the first (your health) is almost entirely within your power and the second, after selection, is mostly now up to the product. Put another way: you could be doing phenomenally well at quitting smoking, improving your nutrition, sleeping more, controlling stress and exercising every day…but if you choose skin care that isn’t effective (or worse, that actually works against your skin!), what then? When you choose skincare you are putting a lot of trust in that product. And if you’re keeping your word, shouldn’t it, too?

Beauty is “Proof,” Proof Beauty

Slightly tweaked, Keats’ famous lines are an ode to that gold standard of scientific validity: the randomized, double-blind, evidence-based clinical study — which VMV HYPOALLERGENICS has always done. Our investigative studies are as scientifically robust and impressively so. One published study is eyebrow-raising; we have over 75. In the hyperbolic world of cosmetics, true beauty lies in evidence. Put your faith in double blind … far better than flying blind. “Clinically tested” can mean lots of things. Some tests are more subjective, mainly consisting of people sharing their thoughts about a product (“99 out of 100 women say they saw an 80% reduction in wrinkles”). Others use qualitative data like before-and-after photos. Such photographs can be helpful but are generally considered to be less conclusive than quantitative data such as objective measurements of certain biological aspects of the skin using specialized equipment. Rare in cosmetics, double-blind, randomized trials with quantitative data are standard in prescription pharmaceuticals. And at VMV.
“Evidence-based” is in our safety as much as our efficacy. A study on our VH-Rating System, the only hypoallergenic “grading” system of its kind, was published in the leading journal on contact dermatitis and is proven to be effective at increasing customer safety, showing less than 0.1% reported reactions in 30 years. A new patch test study with multiple VMV products on hundreds of subjects showed zero irritant and allergic reactions, even in conditions allowing for greater contact of products on the skin and expected to produce reactions earlier and faster than normal. Another study on the non-comedogenicity of virgin coconut oil was presented at the American Contact Dermatitis Society (ACDS) meeting.
Our daily reality includes research, investigative and case studies, too, such as on nutrition and acne, psoriasis, and pemphigus vulgaris. Our study on mycosis fungoides (a type of cancer of the immune system) was presented at the American Contact Dermatitis Society (ACDS) meeting. Such research is not cosmetic, but it adds to our understanding of the skin, diseases, treatments, and treatment mechanisms. This knowledge contributes directly to how we develop all our products — from cosmeceuticals to basic care and even makeup.
For more on testing at VMV, see About VMV: Our Testing, About VMV: Clinical Studies, Published Articles, References or search skintelligencenter.com.
To shop our clinically-proven products, visit vmvhypoallergenics.com or call (212) 226 7309.