Makeup Isn't Sleepwear: Let Your Skin Rest & RecoverFeatured

Some makeup may be safer and more skin-loving than others that contain allergens and comedogens, but ALL makeup has to come off at the end of the day.
The obvious reasons, we already know: keeping makeup on overnight is keeping your entire day on overnight. For sensitive skin, increased exposure to anything can increase the risk of a flare, or of developing an irritant or allergic reaction. For acne-prone skin, leaving “stuff” on means more chances of clogging pores.
What might be less obvious is that sleep itself benefits your skin, too, and it’s best to let sleep do its important work without any distractions or hurdles. Sleep is when your brain and body recover. Give your skin the same opportunity.
Your skin uses this downtime to enjoy hours without exposure to dirt, pollution, other potential triggers, and anything it doesn’t need. In “sleep mode,” your skin (as your brain and body do) attempts to repair cellular damage from the day. Your skin benefits from the anti-inflammatory goodness of sleep, too. Let your skin rest.
If you want to give your skin extra T.L.C., the only thing that should be on it is a product made for overnight use. The skin’s freshly-cleansed surface and opened-up pores can enhance the absorption of humectants and actives, so your skin wakes looking and feeling healthier than when you went to bed!

Featured, Skin

A Fresh Start With Spring In Japan!

Sakura, or the cherry blossom, is Japan’s national flower. Celebrated by Japanese people of all ages, sakura are found in everything from textile patterns to a curious dessert flavor. Sakura blooms in March or April, and is even part of the daily weather forecast as the reporter announces where the “Cherry Blossom Front” has started. The Japanese business and school year starts in the spring, so Sakura also represents “graduation, “commencement,” “blessing,” and “joyous.” 


This joyous abundance signals that it’s time for a fresh start, a spring cleaning of the things that do not, as Marie Kondo would call it, “spark joy.” Take your skin care routine. Your skin, like the rest of our bodies, evolves over time. Take the cue from the blossoms — perhaps it’s time to transition back to the essentials. Re-evaluate what your skin needs (maybe even ask your doctor for a patch test if you’ve had a nagging skin issue for years), what your skin goals are, and redesign your targeted skincare regimen. 

Start with a Skin “Detox” to help your skin get back to its most non-irritated state. Then, choose from among our most popular regimens, or ask us to help customize a regimen for you! Give us a call at (212) 217 2762 or drop us a private message on Facebook, Ask VMV, or if you’re in Japan, shop at vmvhypoallergenics.jp.

Beauty, Featured, Skin

Trash & Re-Stash: Hypoallergenic Alternatives For Your Entire Medicine Cabinet!Featured

Start from scratch — with hypoallergenic alternatives — to end the scratching!

You Just Got A Patch Test?
Great! Now you know exactly what you need to avoid and are on the road to skin health, clarity, and comfort. But…what’s that? Your patch test shows you’re allergic to ingredients in pretty much everything you use now? You have to throw it all away — all of it…shampoo, cleanser, lotions, makeup — and start from scratch with hypoallergenic alternatives? That can be scary. So can that “naked” feeling of not using anything at all until you find products without your allergens.
Think about it: you have to go without using anything (including, in many cases, antiperspirant and toothpaste) until you find products you can use…and it may have taken you weeks or months to find all the stuff you use now!
Before you resign yourself to Walking Dead chic, try this: ask your doctor about our Allergen-Free Starter Set or pick up our Skin “Detox” Kit. Either covers all your basic needs so you needn’t panic when beginning your hypoallergenic lifestyle. Each formulation has zero of all 76 of the most common allergens (based on over 28,000 patch tests), making them ideal for the majority of allergic, irritated, or hyperreactive skins. Then, use this chart for an easy guide to hypoallergenic alternatives for your medicine cabinet staples. Still reeling from ingredient lists? Contact us for customized recommendations based on your patch test results!


Match what you need to trash with its hypoallergenic alternative. When in doubt, select products with the highest VH-rating (VH-76/76) — which means they have none of all common allergens.
Still unsure? For customized recommendations based on your patch test results, contact us by email, or drop us a private message on Facebook. To shop our selection of hypoallergenic products, visit vmvhypoallergenics.com.

Featured, Healthy Living, Skin

Eating Right for Your Skin, Health, and Mind

“Inflammatory dietary pattern linked to depression among women,” says a study out of the Harvard School of Public Health. While more research needs to be done, it is clear that, while inflammation is important to our immune systems, excessive inflammation is linked to a truckload of health concerns (“heart disease, stroke, diabetes, cancer, and other conditions”) and skin concerns (acne, eczema, psoriasis, aging).
What foods are pro-inflammatory? Pretty much everything you know you shouldn’t be eating:
– Sodas, colas, other sweetened and processed drinks, like pre-packaged juices or iced teas
– Refined, processed foods: white rice, flour, pasta, bread
– Junk food
In addition to reducing pro-inflammatory foods, we need to up our intake of anti-inflammatory foods like “wine, coffee, olive oil, and green leafy and yellow vegetables.” Wine, of course, in moderation — we’re talking a glass or two a day not weekend binging.
In this study, women who ate more of the pro-inflammatory foods and less of the anti-inflammatory foods showed “up to a 41% greater risk of being diagnosed with depression than those who eat mostly the less inflammatory diet.”
It’s a basic tool, but the checklist below may help you get started with simple reminders to do every day.

Skin, body, dress sizes, heart health, setting a good example for kids…and now happiness. There really is no downside to getting healthier.

Family Blog, Featured, Skin

Watch My Nickel Allergy HappenFeatured

Before delivering my second baby, despite my never having had a drug allergy, the nurses did the standard test to check for penicillin sensitivity and…all good. Back home with my newborn, I developed an infection, for which I was given a standard penicillin-derived antibiotic I’d taken a few times in the past. Boom: head-to-toe urticaria (welts and hives) and burning pain. I was allergic!
This was just as surprising: as a child, I’d had a metal sensitivity (earrings) that went away quickly. Since then, I’d worn all types of jewelry, care free. Now, after months of using a new fitness tracker…nickel sensitivity!
Allergies are complicated: I could have developed a nickel allergy out of the blue; or always had a mild sensitivity so that occasional use was okay but not daily use for months; or, I could have had a subtle irritant reaction for years and then my cells finally decided…nope, we’re going to remember nickel, and you are now allergic. Allergies can come and go. Don’t obsess about the chances, but don’t be surprised if you suddenly find yourself allergic to something you’ve used your whole life.
Nickel, by the by, is consistently the top-ranked allergen in published allergen lists.


Laura is the CEO of VMV Hypoallergenics and eldest daughter of our founding dermatologist-dermatopathologist. She has two children, Madison and Gavin, and works at VMV with her sister and husband (Madison and Gavin frequently volunteer their “usage testing” services). In addition to saving the world’s skin, Laura is passionate about learning, literature, art, health, science, inclusion, cultural theory, human rights, happiness and goodness.

Featured, Skin, Skinthusiasm

Refrigerate Your Skin Care?Featured

Fan Tip: Chill Your Skin Care! 

Razor burn? Puffy eyes? Got a reaction that needs calming? Or a pimple that needs flattening? Want to tighten your pores…or just a fabulously cool feel when applying your skincare?

“Throw some of your favorite VMV Hypoallergenics products in the fridge, especially in the summer!” – skinthusiast Earl Chad Palacios Estenor‎

Fellow “skintellectual?” Avid “skinthusiast?” Share your tips with our “skinfatuated” community! Tag @VMVHypoallergenics on Facebook or Instagram, or @VMV on Twitter!

Click through the slideshow below to find out the surprising benefits to keeping skincare in the cold!

Featured, Skin

Do You Know It "Oil?"Featured

What do you really know about our cult-fave, ultra-popular, organic, first-cold-pressed virgin coconut oil? 

Up to 4:

Number of coconuts needed to make one large bottle of Know-It-Oil. Other oils that use heat or chemical processing need less coconuts to make a liter. We use traditional methods in a slow, manual, minimal process to maintain the quality of the oil and preserve as many of its phytochemicals and fatty acids as possible.


Days that it takes to produce our virgin coconut oil, from harvest to pressing.

1 Year:

The time it takes a coconut tree to start producing good coconuts again if stressed by a strong storm.


Number of years that a coconut tree needs before it produces coconuts.


Months that a coconut needs to grow to become fully mature — the age needed for oil (coconut water is taken from a young, green nut).


Heat, bleaching, deodorizing, or chemicals …Know-It-Oil is 100% manually pressed.


The cost to other farmers and schools in the area for the education that our farm provides. Our farm also shares food and techniques with neighbors to help alleviate poverty and promote organic farming.


By-product that goes to waste. Leftover coconut meat is used to fertilize the land and is fed to fish in rivers and ponds. The community also uses leftover coconut husk as a cleaning scrub and as coconut coal for cooking.


One of many other organic crops that grow on our farm.

Photo credit: Jess Arnaudin

Featured, Skin

Smooth OperatorFeatured

smooooooth operator


Incredibly lightweight yet packed with virgin coconut oil, coconut fatty acids, glycerin, and antioxidants, it’s hard to believe how intensely moisturizing and reparative this all-over lotion is.
The smoothest move you’ll ever make for parched skin.

Try it after our hypoallergenic waxing service for instant softness and anti-inflammatory healing!

Featured, Skin

Take A Walk On The Mild Side: Skin-Friendly Laundry!Featured

Your laundry could be affecting your skin.

Clothing contact dermatitis can be caused by the elastics of your undergarments, dyes in clothing, as well as “mordants” (chemicals related to metal present in some fabrics to help colors bind better).

Check for skin abnormalities in symmetrical shapes or patterns where clothing normally touches skin: on the waistline, on the perimeter of the underarms, where bras come into most contact with your torso, on legs for reactions to jeans (which is a lot more common than you might think!) and on ankles or calves for reactions to sock elastics.

In laundry detergent, fabric softeners and drying sheets, some of the common culprits are fragrance and preservatives. If your skin is dark, red, itchy or dealing with stubborn acne that just won’t go away even after proper prevention and therapy, check where the skin issues occur. The underarms and neck are common problem sites, but “private parts” can itch from contact with underwear and the sides of the face can be affected by contact with your pillow when you sleep.

Laundry soap so mild, you could bathe with it!

Fawn & Launder is a uniquely skin-safe, ultra-gentle laundry shampoo that is allergen-free…and it contains coconut-derived monolaurin plus skin-soothing antioxidants!
Use this skincare-as-laundry for the clothing and linens of: infants and children; those with extra-dry, sensitive, atopic, or hyperpigmented skin; or those with contact acne and/or clothing contact dermatitis.

It’s a wonderful opportunity to fawn as you launder (the closest thing to a hug in a laundry basket).

Featured, Skin

Can't Calm Rosacea? #candew!Featured

Can’t make a moisturizer for über sensitive skin? #candew!

25% of women who have rosacea associate their skin irritation with the use of moisturizers.* Red Better Daily Therapy Moisturizer isn’t only ultra-gentle (sans all 76 common allergens) but also features specific therapeutic benefits like anti-cathelicidins,** anti-inflammatories and antioxidants (all important for rosacea management) and anti-microbials to target Demodex folliculorum.

A simple cleanser can’t make a difference, can it? #candew!

By reducing irritation and protecting the skin’s compromised barrier, as well as providing antimicrobial and anti-inflammatory therapy, the right cleanser can “enhance the overall management” of rosacea.”*


Can I ever get a facial if I have rosacea? #candew!

Our “Oh So N-ice” facial uses only our ultra-gentle formulations and anti-inflammatory Red Better products — plus strategic cool compresses — to soothe and relieve red or hyperreactive skin. It calms and cools, and treats skin to some quality time with reparative antioxidants and non-steroidal anti-inflammatories.


Rosacea can’t be successfully managed, can it? #candew!

Rosacea has a “complex, multifactorial pathophysiology”** — basically meaning it has several symptoms and many possible causes. Some of these include sensitivity due to the skin’s barrier dysfunction, photo-damage, too much cathelicidin (pro-inflammatory) in the skin, and certain mites called Demodex folliculorum. Management is possible but it does require, more than anything else, prevention: avoid sun and light exposure, use a powerful (yet allergen-free) mineral sun AND light screen (even indoor lights can cause a photosensitive reaction), proper skin care (avoid your allergens — get a patch test to be sure), and a good dermatologist (some cases may need medication).** Think you might have rosacea? Stay calm and follow these steps.


Even experts are known to mistake one skin disease for another, and rosacea can look like other conditions to an untrained eye (you shouldn’t be self-diagnosing, no matter how confident you feel about your Google medical degree). Seek out a dermatologist —ideally one who specializes in rosacea.


“External irritants, which may be included in many poorly selected skin-care and cosmetic products, can exacerbate signs and symptoms of rosacea.”** Knowing which allergens you, in particular, are sensitive to, is incredibly empowering and helps you avoid exactly what you need to. A patch test saves you the confusion and frustration (and expense!) of random trial and error.


There’s a reason why so many rosacea products contain antioxidants and ant-inflammatories — they help reduce inflammation and damage from oxidation. But some products with these important ingredients also contain allergens and irritants. Red Better has only antioxidants, anti-inflammatories and anti-microbials that are non-allergens, providing therapeutic benefits without the sensitizers known to trigger rosacea.

For more on rosacea, check out Rosacea Roundup and How To Manage Rosacea on Skintelligencenter.com.

*Draelos ZD. Facial hygiene and comprehensive management of rosacea. Cutis. 2004;73:183–187
**Del Rosso JQ, Baum EW. Comprehensive medical management of rosacea: an interim study report and literature review. J Clin Aesthet Dermatol. 2008;1:20–25